Highmark Blue Cross Blue Shield West Virginia to Sponsor Pink Power Night in Support of the West Virginia Susan G. Komen Breast Cancer Foundation

Charleston, WV (StateNewsWire) Jun 14, 2012 — Highmark Blue Cross Blue Shield West Virginia (Highmark West Virginia) is the proud sponsor of the “West Virginia Pink Power Night” to be conducted during the West Virginia Power baseball game on Friday, June 15, at Appalachian Power Park. This event will serve as a special breast cancer awareness evening with some proceeds of that night’s game going to benefit the West Virginia Susan G. Komen Breast Cancer Foundation.

In honor of this event, the West Virginia Power Team will wear pink jerseys featuring the Highmark West Virginia and Susan G. Komen logos. Following the game, each jersey will be autographed by its player and auctioned off to game attendees. All money raised as a result of this auction will be donated to the foundation.

Other activities planned for the evening include a “Survivors” parade and a health fair conducted by Thomas Health Systems prior to the start of the game. Special giveaways will be available to attendees as a way to “pink up” the evening and pink lemonade will be a featured treat. Highmark West Virginia employee, Laura Evans, will be singing the National Anthem, with Fred Earley, Highmark West Virginia President, throwing out the first pitch.

The West Virginia Power will play the Hagerstown Suns that evening. Gates open at 6:00 p.m. and the game starts at 7:05 p.m. A special fireworks display will take place immediately following the game.

ABOUT
Highmark Blue Cross Blue Shield West Virginia serves approximately 265,000 customers through the company’s health care benefits business and also serves tens of thousands of additional members through the Blue Card program. Highmark West Virginia employs nearly 900 people in Parkersburg, Charleston, and Wheeling. Highmark Blue Cross Blue Shield West Virginia is an independent licensee of the Blue Cross and Blue Shield Association. To learn more about Highmark West Virginia, visit www.highmarkbcbswv.com.

CONTACT
Cathy McAlister
Highmark Blue Cross Blue Shield West Virginia, Marketing
304-347-7754
cathy.mcalister@highmark.com
http://www.highmarkbcbswv.com

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